Using the TRIANGLE FRATERNITY wordmark is a formal way to identify the organization. The TRIANGLE FRATERNITY wordmark must always be accompanied by “Engineers, Architects, and Scientists” as to consistently promote the full range of the Fraternity’s membership, regardless of fields of study on a single campus. The words “Engineers, Architects, and Scientists” shall be separated by two spaces, a vertical bar “|” and two additional spaces before the next word.
In formal situations the TRIANGLE FRATERNITY wordmark may also appear in conjunction with the Coat of Arms and the Triangle T. Additional details on how to property combine the wordmark with Triangle insignia may be found in the Triangle Fraternity Brand Standards guide.
The TRIANGLE FRATERNITY wordmark may be used as an alternative to the Triangle Fraternity Globe Logo campaign. While the Globe Logo campaign remains the National Organization’s current branding scheme, the traditional wordmark and its use with Triangle insignia will remain a constant. It is recommended the use of the wordmark be used in formal setting such as alumni events, the bidding process, dealings with universities, etc.